About Me

I'm a Colombian graphic designer, who also studied marketing. I've been working on digital marketing and Inbound marketing for about ten years, as part of multi-discipline work teams and as a freelancer, assuming a cross-functional role.

I know how to face and organize projects in a short, medium, and long term, using methods, techniques, and structures to meet goals.

I have a strong experience studying and analyzing all important aspects and characteristics of a Buyer Persona and Buyer's Journey, making products and services fail-proof.

I have a lot of experience researching and planning about: Method, sales process, content marketing strategy, social media and distribution channels to gain web traffic (organic, SEM, SEO, negotiation with 3rd party websites for referral traffic, keywords, tags, links, etc.) and email automation. Implementing budgets for ads, collecting, and reading metrics to track ads and campaign results, KPIs and ROI.

On the other side, I have "advanced +" skills in graphic design and multimedia software.

I love sound editing/music production because I've been related to the music industry for several years.

I've worked with other team partners located around the globe, using many intranet services and communications and task management systems, as part of my daily job.

I must say, I love reading, learning, and adding new knowledge, techniques, and technology to my work.